What’s an AI Overview (and why should you care)?
If you’ve searched on Google recently, you’ll have noticed it’s no longer just a list of links. At the top, there’s often a big box with a tidy summary, almost like Google has done the legwork for you. That’s an AI Overview. And if you’re a small business owner, you’ve probably wondered: “How do I […]
Google’s New AI Features: What You Really Need to Know
If you’ve been following Google’s updates lately, you’ll know it feels like there’s a new AI announcement every other week. Even after working in SEO for the past 8 years, and seeing every algorithm update, trend, and “game-changing” tool, I sometimes think: what on earth are they going to release next? The truth is, AI […]
How to Optimise Your Google Business Profile
Why Your Google Business Profile Matters If you run a local business, your Google Business Profile (GBP) is more than just a listing; it’s one of the most powerful tools you have to attract and convert customers. Here’s why optimisation is non-negotiable: Stronger Local Visibility – Nearly half of all Google searches are for local […]
Understanding Google E-E-A-T (eeat) for Small Business Owners
What is E-E-A-T? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Bit of a mouthful, so I like to say “EAT” with an exaggerated “E.” In simple terms, it’s the system Google uses to judge whether your website’s content is reliable, high-quality, and worth ranking. Focusing on E-E-A-T won’t magically push you to the top […]