Brand Identity & Design
Professional brand identity and logo design for businesses across Stamford and the UK — from first concept to final files.
Brand Identity & Logo Design
Your brand is the complete picture your business presents to the world — the colours, the typography, the feel. Get it right and it builds immediate trust. Get it wrong and even the best product or service can struggle to gain traction.
I work with new businesses building a brand from scratch and established businesses ready for a refresh — creating a visual identity that’s distinctive, professional and built to last, with your specific audience in mind.
What You’ll Receive
A full brand identity isn’t just a logo file — it’s a complete toolkit that keeps your business looking consistent everywhere it appears.
Primary logo, secondary/stacked version and icon-only mark — in full colour, reversed and mono — supplied as SVG, PNG and PDF.
✓ Primary, secondary & icon marks
✓ Full colour & mono versions
✓ Reversed (white) variant
✓ SVG, PDF & PNG files
✓ Print & web ready
A carefully chosen colour palette and typeface selection that works consistently across print and digital — with a clear hierarchy guide.
✓ 3–5 brand colours
✓ Hex, RGB & CMYK values
✓ Heading & body typefaces
✓ Usage hierarchy guide
✓ Web-safe alternatives
Concise brand standards document covering logo usage, colour, typography and tone of voice, so your brand stays consistent everywhere.
✓ Logo usage dos & don’ts
✓ Colour application rules
✓ Typography standards
✓ Tone of voice notes
✓ Digital & print usage
Business card, letterhead and email signature designed to your new brand, ready for print or digital use.
✓ Business card design
✓ Letterhead / invoice template
✓ Email signature
✓ Print-ready artwork
✓ Digital versions
Profile images and cover graphics sized correctly for the major platforms — ready to use from day one.
✓ Facebook profile & cover
✓ Instagram profile image
✓ LinkedIn banner
✓ Twitter/X header
✓ Consistent branded look
A favicon built from your logo mark, optimised for browsers and mobile home screen display, plus any additional web graphics needed.
✓ Browser favicon (ICO/SVG)
✓ Apple touch icon
✓ Open Graph image
✓ Social share graphic
✓ Mobile-optimised
The Process
A detailed brief covering your business, target audience, competitors and what you want your brand to communicate.
2–3 distinct initial logo directions, each with a rationale. No direction is progressed without your genuine enthusiasm.
We refine your chosen direction together — adjusting colours, spacing, proportions — until it’s exactly right. Revisions included.
Your complete brand identity kit — all files, all formats, guidelines and stationery — ready to use immediately.
Investment
Fixed prices, no hourly billing, no surprises. You always know what you’re paying before we start.
A professional logo for your business
✓ Primary logo design
✓ 2 initial concepts
✓ 3 revision rounds
✓ PNG, SVG & PDF files
✓ Colour & mono versions
Everything you need to launch your brand
✓ Everything in Logo Design
✓ Colour palette
✓ Typography selection
✓ Brand guidelines doc
✓ Business card design
✓ Social media kit
Brand identity combined with a website
✓ Everything in Brand Identity
✓ 5-page WordPress website
✓ Consistent brand applied throughout
✓ Email signature & favicon
✓ Priority turnaround
Before you get in touch
I present 2–3 distinct initial directions, each with a brief rationale. Once you’ve chosen a direction we refine it through as many rounds as needed until you’re completely happy.
SVG, PDF, PNG (transparent background) and JPG — in full colour, reversed (for dark backgrounds) and mono (black and white). All print-ready and future-proof.
Yes — if you have a logo you mostly like but want to modernise or evolve, a brand refresh is often more cost-effective than a full rebrand. Get in touch to discuss what you’re looking for.
Absolutely. Once the project is paid in full, you own all rights to the final designs and files. I retain the right to show the work in my portfolio unless you request otherwise.
Logo-only projects typically take 1–2 weeks. A full brand identity takes 2–4 weeks depending on complexity and how quickly feedback is provided.
Book a free consultation and let’s talk about how a strong brand identity can transform your business.
