Creative & digital studio · Stamford
AI Search
Getting quoted by ChatGPT, Google AI Overviews and Perplexity — because a growing share of people never reach the blue links at all.
People are asking the machine now
A real chunk of the people who would once have typed a search and scrolled now ask an assistant instead, read the answer, and stop. If your business is not in that answer, the visit never happens — and you will not see it in your analytics, because there is nothing to see.
The good news is that the work is not mysterious. Assistants quote sources they can read, understand and trust. That means clean structure, plain answers to real questions, facts they can verify elsewhere, and a business with a consistent trail across the web.
Most of it overlaps with doing SEO properly. Some of it does not, and that gap is where the easy wins currently are.
It is no longer enough to be rankable — you have to be quotable.
What the work involves
Being the answer, not a link
01
See what is already said
We run the questions your customers actually ask through the main assistants and record what comes back — who gets named, what gets said about you, and where the wrong answer is coming from.
02
Answer it on the page
Assistants lift short, direct passages. Pages that bury the answer under four paragraphs of preamble do not get quoted. Pages that state it plainly do.
03
Make the facts machine-readable
Structured data, clear headings, consistent business details, prices and specifications set out as text rather than baked into a picture.
04
Build the trail elsewhere
Directories, trade bodies, press, reviews and profiles that agree with each other. Assistants weight corroboration heavily, and inconsistency quietly costs you.
AI Overviews
Google’s summaries now sit above the results for a large share of queries. Being cited there is worth more than ranking third beneath it.
ChatGPT and Perplexity
Both browse and both cite. They favour pages that answer directly and businesses whose details agree everywhere.
Your own words, repeated
When the description of your business is consistent across the web, assistants repeat it. When it is not, they invent something.
Measured, not guessed
We track the questions that matter to you and re-run them, so you can see whether the picture is actually improving.
No tricks
There is no keyword stuffing equivalent that works here, and anything that looks like one will age badly. The work is boringly legitimate.
Runs with the SEO
This is not a separate retainer bolted on. It is part of how we do search now, for everyone.
Your website is no longer only the place people land. It should be the last thing a machine reads before it answers.
What people say
A few words from clients
★★★★★
“James took the time to understand the business and built us something that actually brings in enquiries. Easy to deal with.”
★★★★★
“James is professional, quick to respond and genuinely helpful. Our website looks the part and does its job.”
★★★★★
“Exactly what we needed — a clean, credible presence that reflects how we work. Highly recommend.”
A note on honesty
Nobody can promise you a spot in an AI answer, and anyone who does is guessing. What we can do is make your site the most quotable thing on the subject in your area, keep your facts consistent, and measure what comes back.
That is the same bet as good SEO, which is why we would rather sell you it as part of the work than as a fashionable extra.
Curious what the machines say about you?
We will run your main questions through the assistants and send you what comes back, with a short note on what we would change.