Case study
R.W. Cunningham Metals
The brief
Project objectives
- Look like a licensed recycler to a trade buyer checking them out
- Explain catalytic converter collection clearly enough to remove the first phone call
- Put the licences somewhere obvious and verifiable
- Build on clean foundations so the pages can be found for the trade searches
What we did
Cunningham Metals recycle catalytic converters and scrap metal from a yard in Mexborough, South Yorkshire. Almost all of their work is trade — scrapyards, dismantlers, repair centres, garages and fleet operators — and trade buyers do their research before they ring. The old presence did not survive that research.
The brief was to look like a licensed, properly run recycler rather than a yard with a website. We took the cue from the large European recyclers the client admired: clean light backgrounds, full-bleed hero imagery, alternating image-and-text sections and a clear grid of services. Barlow Condensed for headings and Lato for body, over a navy and royal blue palette that reads industrial without being grim.
The site runs to five pages, each with one job: what they collect, how collection works, the licences they hold, who they are, and how to reach them. The copy was written for someone deciding whether to trust a stranger with a load of converters, so it leads with licensing and process rather than with adjectives.
Fancy being our next one?
Tell us what you do and what the current site is not doing for you. We will come back with what we would build and roughly what it would cost.