Creative & digital studio · Stamford
PPC & Google Ads in Stamford
Google Ads for Stamford businesses that need enquiries this month, not next year — set up properly, watched weekly, and honest about whether ads are the right answer at all.
When paid search is the right answer
SEO is the long game. Ads are the short one. Most businesses need both, but they need them for different reasons, and it helps to be honest about which problem you are actually solving.
Paid search earns its place when you need enquiries this month rather than next year, when you are launching something nobody is searching for yet by name, or when you are sitting below three competitors who have a ten-year head start on you organically. It buys you the top of the page while the slower work catches up.
It is a poor answer when the website behind it cannot convert, when nobody is searching for what you sell, or when the budget is small enough that it would be better spent fixing the site. We will tell you if that is where you are, and it costs nothing to ask.
You are paying for the enquiry — not for the clicks.
How it works
The order it happens in
01
Work out whether ads are right
What are people actually searching for, how many of them are there, what are competitors paying, and what would a customer be worth to you. If the numbers do not work we say so before you spend anything.
02
Build the account properly
Tight campaigns by service, negative keywords from day one, conversion tracking that works, and location targeting that stops at the edge of where you can sensibly travel. Most inherited accounts fail on at least two of these.
03
Land them somewhere that converts
A click that arrives on your homepage and has to go hunting is a click you paid for twice. The page matters more than the ad, and it is usually the cheapest thing to fix.
04
Watch it weekly, cut the waste
Search terms get reviewed, losers get paused, winners get more. Ads left alone for three months are how budgets quietly disappear.
Search ads
The ones that appear when somebody types what you sell. For most local businesses this is the whole campaign and everything else is a distraction.
Local and Maps
Ads in the map pack, service-area targeting and call extensions, for the trades and services where the enquiry is a phone call rather than a form.
Remarketing, sparingly
Following people around the internet works better for considered purchases than for emergencies. We will tell you which one you are.
Your account, your data
We set it up in your Google Ads account, not ours. If you leave, the account, the history and the learning stay with you. That is not standard and it should be.
The ad budget is yours
You pay Google directly. Our fee is separate and visible, so you always know what is buying clicks and what is buying management.
Honest about budget
There is a floor below which paid search cannot work in a competitive category. If you are under it, we would rather point you at SEO than take the fee.
What it costs
Management, priced openly
Your ad spend goes to Google and is separate from these fees. No setup fee hidden in month one.
Starter
£250p/m
One service, one area. For a small local business testing whether paid search works for them.
- One campaign, up to two ad groups
- Conversion tracking set up
- Negative keyword list maintained
- Monthly summary in plain English
Most common
Growth
£350p/m
Several services or several areas, actively managed week by week.
- Up to five campaigns
- Landing page recommendations
- Weekly search term review
- Call and form tracking
- Monthly report with clear actions
Full account
£550p/m
Search, Maps, remarketing and shopping where it applies, run as one campaign.
- Everything in Growth
- Shopping or Performance Max where it fits
- Competitor monitoring
- Landing pages built and tested
- Quarterly strategy review
Minimum three months, because anything shorter is not long enough to learn from. After that, month to month.
What clients say
★★★★★
“James took the time to understand the business and built us something that actually brings in enquiries. Easy to deal with.”
★★★★★
“James is professional, quick to respond and genuinely helpful. Our website looks the part and does its job.”
★★★★★
“Exactly what we needed — a clean, credible presence that reflects how we work. Highly recommend.”
Not sure ads are the answer?
Tell me what you sell and roughly what a customer is worth, and I will tell you whether paid search is worth your money or whether you would do better spending it elsewhere. No obligation either way.