Creative & digital studio · Stamford
Websites & Marketing for Authors
Websites, newsletters, branding and search for authors: one place readers, press and publishers can always find you, and a mailing list you own outright.
The one place readers can always find you
Readers find authors in a dozen places: a retailer listing, a podcast, a festival programme, a friend’s recommendation. Almost all of them end the same way, with a search for your name. What they find at that moment decides whether they buy the next book or forget you by Friday.
An author website, and the mailing list behind it, is the one part of that you own outright. Retailers change their algorithms, social platforms change their rules and publishers change their priorities. Your site and your list stay put.
We build the site, set up the newsletter, design the look and help readers find you in search, all in-house, so your author platform works as one thing rather than five subscriptions that do not talk to each other.
Readers who find you on a retailer belong to the retailer. Readers on your mailing list belong to you.
How we work together
From first call to launch day
01
A proper conversation
A debut, a backlist of twenty, a series, or non-fiction that leads to speaking work: each needs something different. We start there, not with a template.
02
Structure before decoration
A page for every book, series order, buy links to every retailer and a press kit, all mapped out before anyone opens a design tool.
03
Grow the list on purpose
Sign-up forms on every page and a reader magnet worth joining for, connected to the email tool you use. It is the most valuable thing an author site does.
04
Welcome them properly
A short welcome sequence that introduces you and your books, so new subscribers are ready for launch day rather than wondering who you are.
What we do for authors
Pick one thing or have us handle the lot. It is all done by the same small team, so your website, newsletter, look and launch plans pull in the same direction.
Author websites
Book pages, retailer links, series order and a press kit, on a WordPress site you can update yourself between books. More on web design
Newsletters and email
Sign-up forms, reader magnets, welcome sequences and launch emails, set up properly in the tool you use. More on email
Branding
A consistent look across your site, newsletter and socials, designed around your genre and your covers. More on branding
Author photography
Portraits for your biography, press kit and book jackets, shot by us. A good portrait does more for an about page than any amount of copy.
Search and AI search
Found by name and by title in Google, and described correctly when readers ask AI tools about you and your books. More on AI search
Launch ads
Google and Meta ads around a release, aimed at readers of your genre and tracked to real sales. More on paid ads
What it costs
Prices for authors
Fixed prices, agreed in writing before we start. Most authors begin with the website and the mailing list together.
Starter website
£350
A smart three to five page author site: home, books, about, newsletter and contact.
- Three to five pages
- Mobile responsive
- Contact form
- Basic on-page SEO
- Submitted to Google
Best for most authors
Business website
£800
A full author site with a page for every book, a press kit and room to grow with your backlist.
- Up to ten pages
- Custom design and branding
- SEO set-up and schema markup
- Newsletter-focused layout
- Everything in Starter
Ecommerce
From £1,000
Sell signed copies, bundles or ebooks direct from your own site, alongside the retailers.
- Everything in Business
- Ecommerce set-up
- WordPress or Shopify
- Ongoing SEO and content
- Priority support
Newsletter set-up, photography, search and hosting are quoted to suit what you need, in writing, before anything starts. Ad spend is paid to Google or Meta directly.
What people say
A few words from clients
★★★★★
“James took the time to understand the business and built us something that actually brings in enquiries. Easy to deal with.”
★★★★★
“James is professional, quick to respond and genuinely helpful. Our website looks the part and does its job.”
★★★★★
“Exactly what we needed — a clean, credible presence that reflects how we work. Highly recommend.”
Writing the next one?
Send us your name, your books and whatever site you have now, even if it is a single page. We will tell you what you need, where to start, and what it would cost.