Case study
Stamford Photographer
The brief
Project objectives
- Be found for photographer searches by town, not by name
- Put starting prices on the page instead of behind an enquiry form
- Make booking reachable from any point in the page
- Show the pictures at full width without slowing the page down
What I did
Stamford Photographer is one of mine, built to be found by the people who search for a photographer by town rather than by name. It covers headshots, business and brand work, food and product, drone and property, for Stamford and the villages around it.
The homepage gives the whole page over to a drone frame of Stamford after dark and keeps everything else quiet, so the pictures carry the selling. A fixed rail down the right edge holds the four things people actually want — prices, recent work, how booking works, where the work is done — and a booking tab follows the page down rather than waiting at the bottom.
Prices sit on the homepage instead of behind an enquiry form. Every service has a starting figure, a note of what is included, and a private gallery inside five working days. There is no travel charge inside ten miles and quotes come back the same day.
It was written for local search from the first draft: the town in the H1, a page for each service, and plain answers where most photographers put a contact form.
Fancy being the next one?
Tell me what you do and what the current site is not doing for you. I will come back with what I would build and roughly what it would cost.