Case study
Your Property Photographer
The brief
Project objectives
- Give agents a price before they have to ask for one
- Sell interiors, floor plans and drone work as one booking
- Answer the travel question with a map instead of a sentence
- Read like an estate agent's brochure, not a photographer's portfolio
What I did
Property photography sells on two things: what the pictures look like and what the job will cost. This site, another of mine, is built around both.
The work covers estate agents, holiday lets, homeowners and new developments within sixty miles of Stamford, with travel included rather than added on afterwards. Interiors, floor plans and drone work by a certified pilot are sold as one list, so an agent can book a whole instruction in one go.
Rather than a price list that has to be read and decoded, the site carries a price builder: pick the property size and the extras, and the figure updates as you go. A distance map answers the other standing question before anyone has to ask it, and the pages say plainly which shoots need nobody on site.
The type is a serif for the headings against a quiet green, which reads closer to an estate agent’s own brochure than to a photographer’s portfolio — deliberately, because the buyer is usually an agent. More on how I approach this in website design.
Fancy being the next one?
Tell me what you do and what the current site is not doing for you. I will come back with what I would build and roughly what it would cost.