Case study
Stamford Flat Pack
The brief
Project objectives
- Prove the job in one gesture with a before and after slider
- Fix a price per item before anyone books
- Answer the worries about letting a stranger build furniture
- Cover Stamford and fifteen miles around it in local search
What we did
Stamford Flat Pack is a trade site of ours for flat pack assembly across Stamford and about fifteen miles around it — Bourne, the Deepings, Oakham, Uppingham and Peterborough.
The hero is a before and after slider: a room of boxes and panels on one side, the finished wardrobes and drawers on the other, dragged by the visitor. It makes the case in a second and a half, which is about as long as anyone gives a trade site.
Everything else is written against the worry people have about booking a stranger to build furniture. One fixed price per item, agreed before arrival from a link or a photo. Own tools. Wall fixing at no extra cost. Packaging taken away at the end. Dismantling as well as building, for people moving house.
The palette is orange on bone with hexagon buttons and a bold geometric face, chosen to look like a trade that turns up rather than a furniture brand. Branding and design and the build were done together, so the two were never fighting each other.
Fancy being our next one?
Tell us what you do and what the current site is not doing for you. We will come back with what we would build and roughly what it would cost.