Case study
Barry Tempest
2,200+
air show appearances
4
calm, focused pages
The brief
Project objectives
- Introduce Barry and seven decades of flying in a few seconds
- Give each book room, with a clear way to buy
- Keep it calm, literary and easy to read
- Move off the page builder without losing the look or the SEO
What I did
Barry Tempest is a British aviator whose flying career spans more than seven decades: Chief Flying Instructor, co-founder of the Barnstormers Flying Circus, a season with the Rothmans Aerobatic Team and more than 2,200 air show appearances. He is also an author, and the website’s job is to introduce him and sell his books, including Armageddon Aviation.
The site is deliberately calm and literary. Four pages (Home, About, Books and Contact) give the books room to breathe and tell the story of his flying career properly, without the clutter of a typical author website.
It started life in a page builder and has since moved onto a custom theme, keeping the same look while loading faster, and keeping its search and schema set-up intact.
Fancy being the next one?
Tell me what you do and what the current site is not doing for you. I will come back with what I would build and roughly what it would cost.