Case study
The Malcolm Arms
100
accessibility score on mobile
6
pages rebuilt on a custom theme
The brief
Project objectives
- Be the obvious choice for somebody searching nearby for food
- Give the caravan park its own presence rather than a footnote
- Get the pages loading quickly on a rural mobile signal
- Make the site usable for everyone, on any device
What I did
A pub and restaurant at Anton’s Gowt near Boston, with a caravan park alongside it. Country pubs live or die on being found by people who are already nearby and already hungry, which makes this a local search problem as much as a design one.
Alongside the build I went through the site properly: headings and meta descriptions across every page, canonical tags, social sharing markup and structured data so search engines understand what kind of business this is. Then performance — caching, minification, deferred scripts, lazy loading, and the fonts moved off an external service to be served from the site itself.
The work is ongoing. Accessibility is the current focus: colour contrast, link styling, touch target sizes and proper page landmarks, because a good number of the people looking this place up are doing it one-handed on a phone.
Fancy being the next one?
Tell me what you do and what the current site is not doing for you. I will come back with what I would build and roughly what it would cost.